Ethical e‑commerce · Est. Norway

Ethical commerce

A Norwegian fjord on a clear summer morning, with a small timber boathouse on the rocks.

We build and run online stores people can trust. Honest products, honest words, no pressure.

Nordiccore AS · Nordiccore LLCScroll

(The idea)

A store can be profitable and honest. We tell the truth even when it costs a sale, and we back it with a guarantee built on one idea: trust should go both ways.

(Projects)

01 — current

  1. 01 Beaumont Cat care · United States orderbeaumont.com A tabby cat lying on its back in a woven rope basket from Beaumont.

    Our current project. A store for indoor cats and the people who look after them: woven beds, hiding places, scratchers and toys. Every principle on this page is in daily use there, including the Pass-It-On Guarantee.

A plain brown-paper parcel tied with twine on an oak table in afternoon sun.
Fig. 01 — Nothing to hide

(The story)

Online shopping taught people to be suspicious.

Countdown timers that reset when you reload the page. “Only 2 left” on things that never run out. Five-star walls nobody can verify. Refund policies written so you give up halfway. Photos of a product that isn’t quite the product that arrives.

None of that is necessary. It is a choice, and it is the wrong one. Nordiccore builds online stores the other way: telling the truth, even when it costs a sale, builds the kind of trust no discount can buy.

(Where we come from)

We’re from Norway, where the law is on the customer’s side. We think it should be like that everywhere.

In Norway, a store doesn’t get to write its own rules about refunds. You have 14 days to change your mind about anything you buy online, and up to five years to complain about something that’s faulty. In much of the online world, brands make up their own rules and hope you’ll give up. Our mission is to bring that Norwegian standard to online shopping everywhere, starting with our own stores. At Beaumont that means 30 days to change your mind, and nothing to send back.

(Principles)

08

Eight things we do. Not things we hope to do.

  1. 01

    We tell the truth, even when it costs a sale.

    We say what a product is and what it isn’t. One of our own product pages tells customers that about one in ten cats won’t take to it.

  2. 02

    We trust our customers.

    If something isn’t right, one email is enough. Nothing to send back, no photos, no proof, no forms.

  3. 03

    When we let someone down, we give back more.

    A full refund is always there, offered first. When we have let someone down, we offer to give back more than they spent.

  4. 04

    No pressure, ever.

    No countdown timers, no invented scarcity, no hidden fees. Prices and shipping are stated up front.

  5. 05

    Real reviews, in real words.

    Our customers’ own photos and words, word for word. We never invent a review, a rating or a customer.

  6. 06

    Claims we can stand behind.

    “Research shows”, never “proven”. When we find a line on our own pages that isn’t strictly true, we take it down.

  7. 07

    Respect for time and attention.

    Plain words, readable on a phone, pages that load quickly. Every extra step is a cost we put on the customer.

  8. 08

    Nothing hidden about who we are.

    Every store names the company behind it. If an assistant helps us reply, we never pretend otherwise.

Warm sunlight falling across a pale stone and oak staircase.

Trust goes
both ways.

(What we don’t do)

The industry’s habits, and ours.

Common practiceWhat we do instead
Countdown timers and “only 2 left”Nothing. Stock and prices are what they are.
Send it back first, then maybe a refundNothing to send back. One email is enough.
Offer after offer to avoid a refundOne honest choice, offered once.
Borrowed or bought reviewsOur own customers’ words and photos.
Photos that flatter a different productThe real product, checked part by part.
Small printBig print.

(In practice)

“If it isn’t right for you or your cat, just tell us. If you can, give it to someone you care about — that’s all we ask. You get 100% of your money back, no questions asked.”

The Pass-It-On Guarantee, Beaumont

(Company)

Two companies, one standard.

Warm timber cladding meeting a pale concrete wall with one deep-set window, under a blue sky.

Nordiccore AS

Form
Aksjeselskap
Org. no.
935 261 546
Country
Norway

Nordiccore LLC

Form
Limited liability company
Country
United States

(Founders)

Emil Larsen Johansen [email protected]

August Larsen Johansen [email protected]

(Contact)

Talk to us directly.

Partnerships, suppliers and press.

[email protected] [email protected]